Food Delivery Apps: The Secret Sauce Behind Successful Brands

Food delivery apps have become increasingly popular over the years. There are multiple food ordering and delivery services like UberEats, Deliveroo, DoorDash, etc easing the process of online food consumption nowadays. 

At the same time, beyond food delivery platforms many successful restaurants, QSRs (Quick Service Restaurants), and eatery businesses are using the concept of online food ordering as their strengths. 

For instance, McDonald’s, Domino’s Pizza, Subway, and many successful eateries are using the food delivery app as their secret sauce. In this blog, we’ll go through how a food delivery mobile app is important for the restaurant business with the case studies of successful brands.  

Domino’s Fast Delivery Promise, Works

In 1960, one of the most recognized and leading pizza brands Domino’s Pizza was started with its one branch. In 2007, the firm adopted the online ordering facility through the web and its own mobile application. Following that, it also introduced its first tracking facility in 2008. 

From the year till the date, domino’s has been attracting customers online to order pizzas with them. They use multiple strategies like the following.

• “Pizza Profiles” allows consumers to save data and record their favorite orders to order fast next time.
• “30 Minutes Delivery” assurance from Domino’s helps consumers to get pizzas quickly.
• “Carside Delivery” facility allows customers to place prepaid orders online. 
• “2-Minute Carside Guarantee” ensures consumers get orders in less than two minutes or the next pizza for free.

The above-said strategies are unique marketing campaigns of Domino’s; in addition to this, the firm attracts online customers through creative online/offline ads, email marketing, influencer marketing, buzz marketing, hashtag campaigns, event marketing, meme marketing, and partnership marketing.

As per the official sources, the firm covers 95% of the smartphones and tablets on the market with its mobile application. 

Thus Domino’s takes advantage of the online food delivery application. 

Let’s Get Some Burgers

McDonald’s is one of the great examples of a successful implementation of online food ordering in the fast-food industry.

In 2017, McDonald’s launched its mobile app in the US, which allowed customers to order and pay for food through their smartphones. The app offered a range of features, including the ability to customize orders, view promotions, deals, etc. 

The success of the app can be attributed to several factors. Firstly, it provided a more convenient and personalized ordering experience for customers. 

Secondly, McDonald’s promoted the app through a range of marketing channels to increase awareness of its mobile application and online ordering facility.

In addition to this, it also allows users to earn rewards through a loyalty program. The program incentivized customers to make repeat purchases by offering rewards for each purchase made through the app. 

The shift in customer behavior during the pandemic in 2019 has driven more users to the McDonald’s app. 

As a result, the McDonald’s app was downloaded 127 million times worldwide with 40 million new downloads in the US alone in 2022, according to QSR Magazine.

In conclusion, with millions of active users, McDonald’s is one of the front-runners in the market. 

Tired of Reading? Let’s Get Some Coffee

“Digitally-engaged customers purchasing 2 to 3 times as many products as those that are not digitally-engaged”

It’s not only our belief but also the stand of Starbucks that is revealed by the firm in the 2018 Investor Conference. 

The firm launched its first mobile app in 2009. Following this, the firm launched its in-app payment facility in 2011, rolled out the mobile pre-order feature in 2014, and launched many loyalty programs. 

As result, as of date, the mobile application has more than 10M downloads in PlayStore alone. And Starbucks payment is one of the largest online payment systems used by most users in the US. 

So, behind the success of the world’s famous multinational coffeehouse chain, its mobile application plays well. 

Food Delivery App Development: Key to Success

Not only these three brands, but also many famous restaurants, quick service restaurants, and other kinds of eatery businesses like Mcdonald’s, Burger King, Taco Bell, Pizza Hut, KFC, Subway, etc are using food delivery applications to boost their success. 

So, developing a mobile application to enable end users to order food online is essential for eatery-based businesses. In case you’re planning or running an eatery business, develop a food delivery app to take advantage of it. 

Reach Wider Audience 

Food delivery apps can help you to reach a wider audience. By having food delivery apps you can also expand the reach beyond your local area and reach customers in different cities and even countries. 

Create New Opportunities

Food delivery apps have improved operational efficiency for restaurants. Restaurants can now manage orders more effectively and reduce waiting times for customers. This has opened up new opportunities and success in a highly competitive market.

Build Values

Customers can browse through a variety of cuisines, restaurants, and menu items, and they can order food from the comfort of their own homes or offices. This convenience factor has made food delivery apps incredibly popular among busy professionals, students, and families.

Provide Data and Insights

Another key benefit of food delivery apps is that they can provide valuable data and insights by tracking customer behavior and preferences, which can help you to improve your brand operations, menus, marketing strategies, and customer service. 

Get Competitive Edge

By using advanced techniques and technologies in the food delivery app, you can allow yourself to stay ahead of the curve and remain competitive.

Developing a custom food delivery app can provide these benefits, but it may cost. So, instead of choosing custom food delivery app development, you can opt for a readymade food delivery app script which is also known as the food delivery app clone script. 

As it’s a customized readymade script, it’s a cost-effective and personalized solution for any kind of eatery business model. 

Where can You Get the Food Delivery App Script?

Uplogic Technologies, a top-rated mobile app development company is providing custom food delivery app development services and readymade food delivery app scripts named SpotnEats. 

You can customize and utilize SpotnEats food delivery app script as Food Delivery Software for your restaurant/ eatery business. As our solution comes up with an app solution and the website you can seek attention from your potential customers online. 

Contact our business team to discuss your requirements and needs for the food delivery app script.