In What Ways Can A Mobile App Enhance A Restaurant Business?

The online handles/ platforms play a significant role in enhancing your restaurant business; this means the app can boost your sales, increase visibility, and build reliability. A mobile app and a website can do all these by playing a huge role in the customer journey of your restaurant. 

Let’s get a detailed view by going through this blog. 

Just a sec!  

Before entering this blog, read this,

Throughout the blog, the combination of the mobile app and a website has been mentioned as “Food Delivery Software” to reduce the complexities in understanding. 

What is Actually Meant by “Customer Journey”?

The customer journey is nothing but the pathway of customer interaction with your brand at various stages of conversion like awareness, consideration, acquisition, service, and loyalty. 

Usually, it can be analyzed in the form of a map which is called a customer journey map that includes the above-said stages. 

• “Awareness” and “Considerations” are the stages in the pre-ordering situation,
• “Acquisition” and “Service” are the stages where customers directly interact with your brand to make purchases, and
• “Loyalty” is the stage that comes under the post-ordering scenario.

Awareness

In this stage, the customer who has a plan to order food items online or search for the best restaurant to consume food will look for the right choice. In this scenario, if the customer can find your restaurant and its amenities, then it’s possible to convert them. 

Consideration

It’s the next stage of the customer journey of your restaurant. Only the customers who are interested in your restaurant will try to look further into it. At this step, they’ll browse for your restaurant through online media.

Acquisition

It’s the right phase where you can attract new customers and convert them into your regular customers; can be done by ensuring maximum customer satisfaction. Providing high-quality food items, on-time delivery, enabling online food ordering and table reservation facilities, and providing complementaries can help you to increase customer satisfaction.

Service 

Usually, it comes under the post-purchasing stage. But for the restaurant business, we can consider it under both “Consuming” and “Post-purchasing” scenarios. Providing rapid doorstep delivery service, additional offers, and personalized recommendations can boost customer service.

Loyalty 

Building a loyal customer base is a really challenging task as it requires lots of effort and strategies. Collecting customer reviews, making adjustments based on their statements, and providing personalized offers can help you to convert them into your brand advocates (loyal customers). It also stimulates the word-of-mouth marketing strategy for your restaurant business. 

So, this is the customer journey of a restaurant business. Now, let’s check how a mobile app and a website help you to improvise the customer journey of your restaurant. 

Effective Touchpoints of Customer Journey

Throughout the customer journey touchpoints like social media handles, a food delivery mobile application, the website of your restaurant, and other traditional and digital ad banners are playing a huge role. 

The Touchpoints: What is it?

Touchpoint is a medium that connects your brand and the potential customers to deliver useful data about your business, provide service remotely, and interact with them to let them know more.

These touchpoints can engage, stimulate, and convert customers by utilizing the repetition marketing strategy, omnichannel strategy, and marketing mix-focused marketing strategy. Let’s check the role of the multiple channels (touchpoints) in the customer journey of your restaurant.

Customer Journey of Your Restaurant

Phases	Awareness	Consideration	Acquisition	Service	Loyalty
Action	Potential customers will find your restaurant business online	Interested customers will visit your official website/ social media handle to know about your services. Meanwhile, they’ll check public reviews/ratings for your eatery business	Consumers will order food online/ visit your restaurants for dining	Customers have to be satisfied with your service	Customers will love to order or consume food items with your restaurant.
Touchpoint	Social media handles/ digital ads/ website	Website/ Public review sites, Social media pages	Dining/ Online Food Ordering App/ Website	Physical Dining/ Online Food Ordering App/ Website	Physical Dining/ Online Food Ordering App/ Website
Role of Website/Mobile App	Using SEO/ SEM strategies, you can reach the potential customers who search for restaurants online.	A website/mobile app can help you to list out your services clearly to deliver the data (Including testimonials)the customers are searching for.	For Online Customers: The app enables a one-tap online food ordering system with a mobile app. Ensure maximum transparency while online food ordering. For Physical Dinners: Allow customers to reserve tables for their dining and make online payment.	For Online Customers: Allows customers to schedule orders. Provide instant offers and personalized recommendations. For Physical Dinners: Allow online ordering system through the mobile app. Provide in-app wallet payment options. Collect online reviews.	Provide personalized offers on their special days like birthdays, anniversary, etc. Collect direct feedback from them, Provide 24/7 customer service regarding online food delivery/ order, etc.

Enhance Online Visibility

With a website you can take advantage of SEO/ SEM strategies, to reach potential customers who search for restaurants online. So, you can list your restaurant as the first place when people make online searches for related queries/ keywords like “Best restaurant in (locality), the best place to get pizza (or others), etc”

The website can also act as a landing page for your online marketing campaigns like e-mail marketing, social media ads, online ad banners, etc. 

Creating Credibility

If any customer is interested in getting food dishes from your restaurant, then they’ll search for your service/ products, their prices, reviews, and rating from the existing customers. They can be converted only if they believe your restaurant has significant credibility. 

In this case, the website and mobile application can help you to list out your products/services-related data including customer testimonials. Thus it builds the credibility of your restaurant online.  

Attract Both Physical Dinners and Online Consumers

A mobile application of your restaurant can enable the one-tap online food ordering facility for online consumers. At the same time, it can ensure maximum transparency by disclosing available offers, prices, estimated delivery time, food availability, etc while online food ordering. 

For physical dinners, the mobile application allows customers to reserve tables for their dining, order online while dining, and also make payments online. All these features of mobile applications can enhance the customer experience in the “Acquisition” stage.

Convince Customers with Add-on Amenities

The food ordering app allows customers to schedule orders, provide instant offers, and give personalized recommendations. In addition to this, it can provide in-app wallet payment options, instant review options, and others to boost customer conversion.

Building Loyal Customers

When your restaurant is backed by an effective online food ordering application along with top-end customer service practices, you can easily build loyal customers. Providing personalized offers on their special days like birthdays, anniversaries, etc online can help you to do this.

As a mobile app has in-app notification facility, custom notification facility, and recommendation API integration facility, it’s the best choice to consider to increase the loyal customer base for your restaurant. 

At the same time, the website is also an essential factor for your restaurant business. That’s why you need a food delivery software solution.

Food Delivery Software: A Holistic Solution

We at Uplogic Technologies have been delivering effective and ready-made software solutions for restaurants named “SpotnEats Food Delivery Software”. The solution contains the following elements.

• Customer App,
• Restaurant App,
• Delivery Person App,
• Admin Panel, and 
• Website for Your Restaurant. 

The customer app and website will take care of the customer journey of your restaurants as they can deal with customers directly. Delivery App bridge between delivery persons and restaurant managers. The Restaurant App helps the managers of the eatery to take control of the list of foods, availability, restaurant profile, and others. 

The Admin Panel will be the primary controller of all these online handles except the website. Simply, our food delivery software has a mobile app solution like Uber Eats (UberEats clone app) and a website. And the best part is, it can be customized on your demand. 

So, with our food delivery software solution, you can manage and lead your restaurant business toward success. For further details, contact our experts now!